The Purpose Of Music Video

promote

The reason why artist release music videos is because it's for some artist to promote there music so there audience can see how they are in reality instead of just hearing there voice. In this song stromae does something unusual where he is mannequin and then he comes to life then it explains that the kid on the left is looking for his dad, after this video he was well known and the positive is that music video was his first song and after this song went huge. also the audience will probably buy the album. another thing is that the institution will make a lot of money because the video would be shown on television and the artist will get money along side with his company. The other thing is that they would want to get there voice here for example stromae the artist  I chose 

synergy

Synergy is when the artists song is played over the movie and you can see a bit of the artist an example is Men In Black and in this music video you can see the artist but as well it shows you the movie and this can benefit the record label because it could be featured in a trailer also it would show scenes from the movie and the institution will make money from the music video and the movie 

and from this the audience will expand.The advantage of synergy is that from the artist being involved in the movie it would make the audience want to watch the movie but also the movie would be shown in the cinemas and the movie will include the soundtrack by that artist but the disadvantage is that not a lot of audience would not want to watch because of the movie of there choice and a positive factor is that the artist can get income and money because he was featured in the video.

visual representation 

The reason why artists produce music videos because they want the audience to visualize how they look like in person and it can represent the artist and it can explain how they became a music artist I've chose this video because it tells a story about how he met a girl and he would want to go on a date with this girl and it's in a dance hall and that's how they met up the institution will make a lot of money and it will represent the artist and the audience will like it because the song is classy the audience will share the video on there social media accounts and that's how you can found out about music videos the whole purpose of making music videos is because they want the audience to see how they look like in person not just listening to them.

Art

This song is very artistic because it uses a variety of images and the images move by it self so it looks like it being drawn on the two artist and the institution will gain a lot of money from this music video because it's very artistic but the video itself is quite strange because it has two people and the drawing is automatically coming onto there bodies. Also art is good in music video because you would not just want to visualize the artist it self you would want some formality of art and by art being in the video the audience can see that it can set the mood of the artist or it would just look nice. The positive impact would be that the institution can show on television and they would get advertisement so it will mean that they will gain more income and money.

Extended play ability

Extended play ability is when a video it watched for an amount of time or it can jut be replayed for a long period of time.
I chose Gangnam style because it was the most watch video across the world because he was an unsigned artist and by him releasing this song he had a lot of views and he made a lot of money if the video is watched an amount of time that means that the institution will earn a huge amount of money for example  Psy he earned a lot of money from releasing that video and it was shown on the television around the world. Psy made the video because he wanted to produce something new and by that video he was recognized by a lot of the audience and this video did represent Psy because his new and his crazy with his video and that's what a lot of people liked and it was even on the radio.