Styles Of Music

Animation
Animation is a style/convention that is a cartooned in a music video 
At 0:56 you can see that the artist is animated and performing the song with his band also this fits the style but it's not an ordinary music video at 4:43 there are other aliens that are coming to destroy there land but in this video it tells a story to it  but the reason why the institution do this is because it's a new style and they would want a story to be involved in the animation for example this video has a story to it. The institution will use that style/convention because it's new and it will have an impact on the audience because the audience would realize that the song is telling a story and then the audience would want to watch more of the video.

parody

 A parody is an artist that imitates an original music video and it would make no change meant's to the video but at 0:18 the artist in the same location as in the original version as you can see the artist re an act the original video by by being in the same location  and it's the same scenario and the reason why the institution do this because they would want to make the audience laugh and the the parody fits the style because at 2:36 it shows that the artist is in the same studio as in the original copy and it will have an impact to the audience because they would find it funny and for the institution they will probably get money but as well the artist would exaggerate some feature  scenes for example it would change the lyrics.

genre video

A genre music video is stereotypical of the type of music it's promoting.The video produced by 2pac fits the style because the conventions and style of the music has black people, he is rich and he has women and everything makes it of  that genre. At 0.22 the camera has a mid shot on 2pac and it shows the surrounding that he is in also he has girls with him so by the audience watching it they would know.However it has women that are wearing less clothes such as bikinis.The reason why the institution has set this style is because it would attract the audiences attention and the higher the audience figures the more money they would get and they will start to produce more music in that format. Another thing is that the music video has a mise en scene and the setting of the video is set in a mansion,automatically the audience would want to aspire to have that lifestyle.

In my own music video I would try to use a variety of techniques and costumes such as the gold chains, knuckle dusters,baseball caps worn the wrong way and the majority of the time they are by a swimming pool,half naked.I would use the soundtrack but i would probably put a beat to it so then it would be my own beat instead of copying of 2pac

performance

A performance in music terms means a theatrical piece in a music video before the song begins. This can involve actors and dialogue that is usually connected to the content of the music video itself.

At 0:17 the performance piece begins with the artist singing and playing the piano however it's not part of the actual music video, it only purpose is to create context for the rest of the video for example it's a party that no one is interested and his singing a not so good song but then he slams the piano down then he realizes that no one is paying attention so begins to sing the title song which implies that it is a better song. The institution created song because he wanted to appeal to the audience, because it gives the audience an impression of being fun loud, exciting. If I was to use this in my music video I would go for this sort of type because the audience will enjoy it.

Narrative

Narrative is when the song has a story line to the music video for example this music video has a story that explains at each point what is happening so the audience can follow what there doing in the video at 0:25 it shows a man being the narrator but his explaining a story to these three children.When the artist is rapping his words are synchronizing with the actions at 0:36 the artist is rapping but at 0:39 it skips scenes so there the action is matching words and the audience will music video because it's entertaining and it's a new style to the music industry because a lot of artist do that similar style but with this one it's explaining a story. For the institution they chose this style because it's unique and stands out from the other videos in the rap genre. For example videos from artist such as 2pac there videos are stereotypical e.g they had cars and women inside there videos. 

interpretive

interpretive is the visuals that match the lyrics. the key concept of this is that the artist is trying to make the audience laugh at 0: 50 there are three men that are trying to get a women by doing a weird walk which is called the Creep and in this video it shows that they are doing everything in there power to get women but in reality the women don't like it and they find it creepy, but the audience may find this video funny but as well disturbing because the video is strange but every movements and lyric match the visuals.
The institution did this because they wanted to try a new style and it's unique but as well  the institution will get money but the video might not have a lot of views but as well they want to get a point a cross to the audience. I would try to use this style/convention in my music video because. in my music I would like to make the lyrics of the song match the concept because then the audience will knew what they are looking at.


impressionist

Impressionist is a type of style/convention that more or less match the mood of the song for example in this music video at 0:03 the movements and the pace match the mood of the song.The audience will enjoy this because it new style and it takes a new direction of the genre of rap, not only the video is unique but it is also visually stimulating for the audience, because they can't predict what will happen next in the video. For the institution they would get money because the audience will see that's it's a new style, what the institution did was that they added animation in the music video because they wanted to make music video more fun and entertaining,at 1:59 what the institution did was that there's an animation of a DJ but in reality it was a pizza so what they were trying to is combine animation with reality and they did a really good job of it.


surreal/abstract
surreal/abstract is a style or convention that basically means that it's weird videos i chose this video because it was weird and different things happening at different times for example at 1:23 everybody is dressed up as weird characters, the whole video is confusing because it doesn't make sense and some of the audience may like the video or some of the audience will not like the video because it's confusing and but the the institution would want to promote this music video because it weird and not all of music is like this so they are bringing a new video to the plate by this being said is that they would get a lot of money because it would be shown on mainstream TV.The institution would probably be more consistent with this weird music videos so they will continue to make weird videos because if they don't stick to this the audience will probably be confused. another thing is that if some one was to post this on there social media there would probably be agreement or disagreements because music videos are not supposed to be weird but as well it's the style there going for so therefore they would have to be more consistent with this sort or weird videos. 


pastiche/homage

pastiche/homage means that it's a copy of the original film for example Kanye West music video is referring to a Japanese anime called Akira this is exactly the same to the anime itself. The intertextual refers to the film but what this video does is that it uses clips from the anime and the video roughly has the same camera language as the anime because at 0:16 is shows that Kanye west is in the lab by himself and in the anime the character is in the lab by himself so already you know that its the same.Another thing is that Homage means what influenced the artist to copy that film or as in the case of Kanye West he decided to copy an anime.
The institution will get money because Kanye west is a huge artist and by him releasing this video maybe the audience would want to watch the anime because what Kanye did was he combined the video to the anime and this can make the audience want to share it on there social media also it doesn't have bad language or bad behavior. 


referencing

referencing is a style or convention that would use the same setting and the same soundtrack that would include some footage from the movie as well in this video Men In Black the song produced by Will Smith that includes the footage from the movie the institution will earn a lot of money because the intextual refers to a film. The disadvantage of this is that they would not be able to perform this live because they won't have the same set and it would not be able show the footage of the film. an advantage of this is that they would want to watch the film because this music video because it has footage from the actual movie so the audience would want to watch it to see what its about. it's like a book because with books there's a blurb and in this video it's a bit like a blurb except you can see the movie whenever you want,this is good for the institution because it's not stereotypical.


genre subverting video

Genre subverting videos is a type of video  that suggest that you should not follow the rules and it's going against the convention. I chose this song because it going against the rules.But at 1:20 the artist are in a thrift shop and they are stealing clothes and they are wearing it. At 1:26 the artist is wearing a Christmas jumper so you already know that it's going against the convention because you wouldn't picture a rapper with a Christmas jumper so definitely it would't be cool. Another thing is that the setting is not an average setting for a rapper there are normally in a house or a night club but in this video the artist is in a thrift shop and this video is not your average video. it's good for the institution because they are not being stereotypical and it's unique.