Evaluating Music Video Outlet

Social Media

Social media is a growing franchise that allows the audience to share various multimedia, some popular examples of social media are Facebook, and Twitter, these website allows the public to share their information out to the viewers. One way social media benefits the institution is that when they put up their music video  they can get comments on their music from the public. This is an advantage for the record label because when they upload their music  video on Facebook or Twitter they don’t have to pay to put them on there but the artist doesn't upload their music video because they’re always busy and their main focus is releasing their new single. These social websites are more for the artist to reach to a wider public. If the people see the good comment’s the public will buy their single or album. They also have the advantage to share, re-post and comment which could benefit as they could reach an audience which may not be able to be reached elsewhere.

There are disadvantages from social media because the institution doesn't get paid for this. An advantage for the distributor such as Facebook, is keeping their users by having this facility.

Mainstream TV

There are a variety of channels but the main ones are BBC One, ITV 1, ITV 2, Channel 4, Channel 5 and SKY 1, majority of artists show there music video on these channels because it will allow the audience to see it. Mainstream is an advantage because it allows them to advertise the music video on the national bases. Another advantage of mainstream TV is that the TV Company has to pay the artists record label and they have to make an agreement. One possible disadvantage is that the, content that they show can cause conflict because the video may not be suitable for example Blurred Lines this specific song got taken down because it offended viewers it. Other disadvantages of mainstream TV is that the music is not available on demand like it on the internet for example you can play and replay video on sound cloud,but music on TV are on at certain times so therefor it has a set time and day but you can see it on the internet when you want. Mainstream TV has weakness for example you cannot socialize with people and interact with them also there is no search engine to type in and you cannot find information about things. Another benefit is that they might reach broader audience who may have not known about the single, video or artist.

Artist Website

The reason why music artist get their website created is because it’s an efficient way to interact with their fans also it will be their own style ,and it will be unique. Another thing is that the artist can give information about when there new single/album coming out and you can buy their content. The fans can communicate with the artist via posting blogs or commenting on their album. The website doesn't have an age rate but it would normally be aimed for teenagers or adults because that’s what the general public like so the website will have a fan base section.

The website would have a search engine so it would be a quicker way for the public to find information about the artist. Products will be made so it will be sold to the public also it has a Facebook so the public can instantly go and view that music artist on their Facebook the artist and it’s team will have an investment from making the website and they will earn money because people will be buy their content

The disadvantages is that the website is only aimed at a specific group (music) and the way the webpage is laid out or the color maybe to bright or to dark and the website would not be viewed in a Mainstream TV. Here is an example of an artist website 

legal and illegal downloading 

 Music  videos can be downloaded in two different format one is called legal downloading and the other is called illegal downloading. Legal downloading is when you can download music of from Spotify but you have to pay for these music but the organisation gives the audience a nice HD and clean sound and Spotify is 100% reliable also Spotify is safe. There is some bad things about legally downloading music the first one is that there is one website that is 100% reliable and that website called Spotify, also when you make a purchase on Spotify the artist get money out of the audience buying there song and album.

Illegal downloading is bad because a lot of public work for the music industry and these audience  work hard to push music forward however it’s not free because it the artist that lists it and the audience buy it, but the public steal the music for free because they say that it’s easy to download without a cost but as well it’s an criminal offence to steal an artist music without permission also you the consumer is putting yourself in danger. Those who steal the music and upload it onto the website and the audience come and steal it the person who uploaded it in the first place are harming the music industry and you don’t have an outcome of how they got that music and how they uploaded but with Spotify it’s safe, you have to pay and it doesn't leave viruses on any device. An advantage of this can be that it could be beneficial to the institution and distributer. A disadvantage is that it can reduce sales from people buying CD’s when they can just download it for free on the internet

Music Channels

 A music channel is a channel that only plays a specific genre and it allows the audience to watch there favorite music video but for that to happen the institution has to make an agreement to show it live to the public also the institution , will make money from the music video  being shown on a music channel. Advantages from this that is's easy to keep up to date up because they show it continuously and you can view the content for free and you don't have to download anything also you can rewind and pause it for free, an disadvantage is that majority of the audience might not have the music channel however the song you like might not be shown on the TV it's up to the TV to decide however.The institution will get paid because they will show the video on TV and the music video will reach a wider audience and they will have to censor the bad language and they would be a lot of adverts that will be shown on the TV and the songs don't last for a long time.




Streaming website (YouTube)

A streaming website is a site were you can watch any type of genre such as music video and you can listen to music and also it's free and you don't need to download any content. An example of a streaming website would be YouTube or  BBC iPlayer these website allow you to watch music videos and it streams the video in different quality's, an example is that it can be a low quality, medium quality and a high quality, you can view these music videos on your mobile phone,what YouTube does is that it allows you to upload a content by individuals also you can share it with the audience however for the audience the advantage of YouTube is that there are different types of categories this makes the audience aware that they can go to any section they want but if a music fan want to watch a music video and the video has bad language the viewer would not be able to watch it because they would need to 18 to view the video or it would be taken down an example would be Blurred lines this music video got taken down of YouTube because it used bad language and the video did not suggest good behavior, For the institution YouTube is good because for an unsigned artist can get recognized by his/her talent and the institution can make money from them but  an example would be Justin Bieber when the song Boyfriend was released the video went viral and he made $8 million views of the video under 24 hours and Justin Bieber gained more than 17 million streams from under a week according to MTV. A disadvantage is that a video can get taken down or it could be censored and maybe the video can obtain violence in the music video another thing is that the video may have legal or copyright issues. Another example would be gangnam style because he released a music video of his new song and instantly he got a lot of views and for the institution they have gained a lot of money because a lot of people have watched his videos and he got paid a lot.

Direct CD/Special Edition CD/DVD releases

Artist release CD and DVD because they want there fans to keep there album and also it's tangible and it's easy to find on the other hand there is an advantage because  you can see the artists music video in depth and how they became successful also you can get special features on the DVD such as backstage. it's a montage of songs that they have combined to put into one CD or DVD that shows all there music videos but the disadvantage for the audience is that they could require a CD player so they can see the video or a DVD player and if there's a scratch on the CD or DVD you can't get a refund because it will be in the audiences care. How ever for the institution it would be expensive to manufacture the CD but they will make a lot of profit but if you were to download it on the internet it will cost less. But the disadvantage for the institution will be that a lot of audience will prefer to download it digital instead of physically going to a shop to buy the CD or DVD.