permission

The artist I chose came from this website called creative commons and this means that i'm allowed to use his song for free without sending him an email

Weekly Production Log

Week 1

This week I have contributed to a lot of sessions such as myself taking part in a presentation and me picking my group to produce a music video, and I had to come up with a suitable name and the name I chose was Universe because me and my group will keep expanding our ideas so that's why I chose it. It also fits in the production schedule because the dates we are supposed to film on are good and we will be able, to film on those days and we were all allocated to different roles and we as a group came up with some good ideas for the project, Yes there was some problems because I was nervous performing my presentation in front of the class and I had another problem with me participating in a group but I have overcome these problems because I was in front of the class, I felt more relaxed and with me participating in the group I feel more secure because we are all sharing our ideas and this week me and my group members had to fill in a draft script sheet so we will know what is going to happen in the music video so when we do our script for real we will have something to build on and we will have manage our time to produce our music video how ever.The plans 
for next week is working on our shooting script because we will be making our music video .

Pitch reflection

Pitch Reflection 

Are there any areas of the presentation you would like to give any more detail on?

The areas of my presentation I would have liked to cover was Narrative because Narrative was a major part for my music video because the song was telling a story throughout, another convention I missed out on was performance and I would have liked to give more detail on how it would fit into my music video and how I will use the convention in my music video. I missed out on my music theory and I would give more detail on it for example I would say that my music theory is about a guy thinking about life and how can he change his life, also I missed out on live type because for the title of the song I would need to have some graphic on it and I would have gone into more detail into the conventions and Goodwin's theory.

What did your audience identify as the strengths of your music video idea?

The audience identified that my idea was original because the conventions I chose and I used some of Goodwin’s theory such as amplifying and illustrating so this, made it original because I thought outside the box. The audience thought it was creative and it was a new concept also they thought that it was practical because the location I chose to film was a good location because it would match with the pace of the song.

What did your audience identify as areas for improvement?

The areas where the audience said I should improve on was technicality such as the camera work and the editing because I didn't go into a lot of detail and that I should give more detail on whats going to happen in the music video. The class gave me some ideas for one of the interest because I asked them a question and one of the pupils suggested that the interest is life and some of the teachers said that I should change the ethnicity to be black because the song itself is hip hop.

What changes will you make to your music video concept based on the feedback you received?

Based on the feedback I got, the changes I would make for my music concept was my music theory because I didn't give enough detail to it as I would have liked to and I would have made another change to the practicality but I wouldn't change the song, the audience suggested that I should use Narrative which I will use it and I will expand on my ideas such as the location for example i would use different location because it would make the music video more interesting.

presentaton

Universe Rationale

Analysing my song

The song is Dig Deep In Ya Self 

Lyrics

Hook

Yah(x13)

Verse 1

I feel trap back to a new corner sometimes it feels like .I've put a fake persona I’m still gone stare my ground a rap warrior give me the na the now be going to bath for ya you and me you all of you listening n all of you waiting and hoping and wishing for one to come through who gonna open your vision till you see the bright light shining in the distance we all got problems like everyone else .I always tend to lose when I battle with myself I reveal with the booze and ,I jeopardize my health walk a day in my shoes n tell me how you felt, never judge to you fully understand you’ll never see it coming because this thing is never planned you’ll never know his action until you know the man and you’ll never know the man if you handling the hand.

Chorus

look deep in yourself life can be challenging, hard and complex be ready for the challenge take a deep breath and stand up when the strength on your legs done left. (x2)

Verse 2

they never what I believe cos gonna say nut’s  digging deep in myself like I’m shuffling my guts  cos .I never a what do you wanna be when you finally grow that’s a question I never really got I’m gone be me if you like it or not that’s how .I used to think until I finally thought that it’s not that easy cos life brings a lot of chance and hard pain and certain things the change and hard pain and certain things the change your mind frame and rearrange your mentality what my nephew and niece think about me is more important  than your hourly salary if you don’t get it yet then you will maybe you won’t but maybe you will you maybe feel the way that I feel than and maybe you see that I’m trying to keep it real.

Chorus

look deep in yourself life can be challenging, hard and complex be ready for the challenge take a deep breath and stand up when the strength on your legs done left. (x2)

keywords Connote= what the meaning is
                  Denote=describe

Section 1- Target Audience

The target audience for this song is from 16- 20 because when you listen to the song and when you see the lyrics it talks about life about how you need to dig deep and that life is tough and this song would not appeal to 12 year old because they haven't experienced life and they are not in that situation yet. This song doesn't have a gender to it because its aimed at male and female, no matter what location you are at you can still have a positive relationship with the song because it's global.

Section 2- Analyzing lyrics

The lyrics of the song makes you think and it makes you think for the good reasons and it can change how you are in a way. for example the lyrics says  "look deep in yourself life can be challenging, hard and complex be ready for the challenge take a deep breath and stand up when the strength on your legs done left". The meaning of this lyric is that like is a challenge and can you overcome that challenge.

Section 3- Analyzing music

The genre of the song is rap but the rap it self is positive  but the beat of this rap is a jazz and its going at a slow pace because they want the audience to think and when you listen to the song the rapper is rapping about the truth about life. one of lyrics says "I used to think until I finally thought that it’s not that easy cos life brings a lot of chance" this is saying that there is a lot of chance in life.

Section 4- Analyzing tempo

 The tempo of the song is a slow pace because the rapper is speaking the truth and it makes you have to think and for the audience it makes them think because they wouldn't expect a rapper to produce his songs in this style. 


Section 5-How you would visually communicate this in a video
(illustrate/amplify/contradict by?)

"I jeopardize my health walk a day in my shoes n tell me how you felt". I would visually use this in my video by having someone step in my shoes and then they will pretend to act the way I act then the person will take off the shoes and then he will tell how he felt in my shoes.
For the chorus "look deep in yourself life can be challenging, hard and complex be ready for the challenge take a deep breath and stand up when the strength on your legs done left". I would have the person in the toilet and they will be starring in the mirror because they are thinking about them self and then they take a deep breath and then they pretend to drown and then they stand up and then they leave the toilet.

Creating my artist's identity

Artist name: Sol Lopez

Age:N/A it does't say his age but how old do you he think he looks like?

Gender: Male

Location: SACRAMENTO CA 

Ethnicity: White

Artist's record label: Unsigned 

Brief: It doesn't tell me where he was born but he had a strong inspiration to write music and poetry but he had abilities and,it was to connect with the audience of different backgrounds and cultures. Over the year sol has produced music for many local artists and continues to take projects for Sacramento's music company.


Photo of the artist:

Typography:

I chose these font's because the font will appeal to the audience and also these font's that I chose are classic.

Frontenac, street cred, CF Old photograph credit,station 232


Clothing:

when I listened to the song I could visualize my artist wearing these clothes. So These are the clothes that I chose underneath because I want my artist to wear it because it would represent the style that I picked but in this case I chose rap and these clothes create a good rap look.

Jeans

Snap-back hat

Plain white t-shirt

Nike trainers

Black Coat

Colour:

I chose these colours because when I was listening to song these colours came to my mind and I think that it would make the video appeal to the audience as much as possible and I think with these positive colours it would do the job 

mise-en-scene:

I chose these props because when we go out to film we will need these because then it will attract the audience and then they can see what the song it about and also the beat of the song is a jazz beat 

Props: 

Location:

Stratford 

For the location I would use places like Stratford,Hackney because stratford is a good place and also it would have a lot of audience. So by me filming there I think that I can reach out to the audience.


Lightning: 

For the lighting I would use a spotlight because it would make the audience want to be in the spotlight because it would make them think about there life and how there life can change and the background lighting would be black and white like in the olden times because it would make them think that there is more to life.

Actor:
For my actor I would use Rashaan because I think that he can convince the audience with this positive rap because it speaks the truth and he can influence them